In collaboration with Starward Game Studios, our team was tasked with enhancing the Meowster game experience by designing a player-focused, emotionally engaging AI companion. Meowster, embodied as a witty and expressive cat, serves as an in-game chat agent that guides, entertains, and connects players through intuitive interaction and delightful presence.

Our goal was to design an AI copilot that players wanted to talk to—one that seamlessly supports gameplay while infusing personality and charm. Working closely with the client, we implemented new social, game, and store features to create a holistic and desirable experience.

🎮 Key Enhancements & Design Contributions:
🐱 Embodied AI Persona: Defined Meowster’s visual language, tone, and interaction style to evoke trust, curiosity, and companionship.

💬 Conversational UX: Designed dynamic, emotionally aware chat flows that adapt to player behavior and dialogue choices.

🧑‍🤝‍🧑 Add Friends Feature: Introduced seamless social connectivity to support sharing, bonding, and collaborative play among users.

🎙️ Mean Talk Game Update: Refined game mechanics and dialogue responsiveness to enhance strategy and emotional nuance.

🛍️ Dynamic Store Redesign: Implemented immersive background environments that change based on each item—enhancing discovery and visual storytelling.

🤝 Client Collaboration: Coordinated with Starward Game Studios to align features, feedback, and design vision with broader gameplay goals and brand identity.